The launch of Soma Sport was a major milestone for the intimates brand, marking its expansion into activewear with a blend of comfort and performance. As the lead digital designer for this campaign, I spearheaded the creation of engaging, dynamic marketing materials tailored for email and web channels. My role involved not only designing visually compelling assets but also ensuring they aligned with the brand’s identity and resonated with our audience. From crafting attention-grabbing email designs to developing cohesive web experiences, I played a key part in bringing the campaign to life and driving its digital success.