Farxiga Video Library

As the Digital Creative and Experience lead for FARXIGA, I partnered with my Design team to were implement an educational video library for Health Care Professionals with content from their peers.

COMPANY: Farxiga

ROLE: Lead UX Designer

FORMAT: Case Study

CATEGORIES: UX/UI Design, UX Strategy, Digital

Problem Statement

How might we deliver a universal solution to integrate the Method of Action and DOCS videos onto FARXIGA-HCP.com to quickly educate Health Care Professionals, improve engagement, and bolster our current omnichannel strategy?

We start with research

and define insights…

…and principles

We design & concept

Three approaches—challenging conventional norms.

We presented 3 ideas to the client based on the research and business needs. Each one scaling up in lift, cost and innovation.

Wireframes

Core Concept (Selected by Client)

The videos we received were all shot at different times and in different scenarios. To ensure consistency across the library and reduce visual noise as all the videos live together, we edited the thumbnails to all appear to be shot on the same background.

Creative Decisions

Launch

Project Challenges:

  • Tight timeline, had to make modifications to design during the development phase due to build needs

Project Highlights:

  • Collaborated with Development every step of the design process

  • Client was thrilled with the launch